JustPay's Struggle for Dominance in Payment Orchestration

It has been a confusing year so far for the payment processor, Juspay.  On the upside, it is one step closer to unicorn status thanks to a possible 150 million dollar funding round. But at the same time, it has also been getting the cold shoulder from several fintechs that once were a core part of its business. 

It all began just a few months ago, in December, when the Walmart-owned payment aggregator Phonepe said it would discontinue support from all third-party payment orchestration platforms. Soon after, Razorpay and Cashfree followed suit and severed ties with Juspay.

So now merchants have to decide – do they stay the course with Juspay or jump ship? The stakes are at an all time high. Because their decision could reshape the very structure of the payments industry.

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