Ted Genoways "Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico”
Chatter on Books
00:00
The Tequila Connection
This chapter explores the author's evolving relationship with a Mexican tequila company, focusing on the extensive research behind the book and the company's eventual enthusiastic response. The discussion also touches on innovative marketing ideas for Jose Cuervo, highlighting the blend of history and humor in promoting the brand.
Transcript
Play full episode
