6min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Headlines, Personalization & Other Critical Copy Concepts

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Maximizing Blank Spaces in Marketing Materials

This chapter emphasizes the effective use of blank spaces in marketing materials like the back of sales letters and coupons. It explores the concept of utilizing testimonials and additional content to enhance messaging while highlighting the importance of accurate marketing budget calculations.

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