This chapter reflects on the ambitious launch of Quibi during CES and the influential interactions with its leadership, leading to a reevaluation of story approaches. It examines the service's challenges, especially in light of the COVID-19 pandemic, which undermined its mobile-focused content strategy. The discussion highlights key innovative features, marketing missteps, and the broader implications of Quibi's failure in a competitive media landscape.
Today on the flagship podcast of what the future of Kindle turns out to be:
We’re once again trying out a couple of our favorite new show formats.
In Version History, we talk through the whole story of Quibi, from its early days as NewTV to its extremely ill-timed launch to its ultimate demise.
Next, we try out our as-yet-untitled debate show. The Verge’s Kevin Nguyen and Alex Cranz take on a surprisingly contentious topic: is the future of books print or digital?
Later, producer Andru Marino answers a question from The Vergecast Hotline about a very unusual shopping situation for MP3 players.
Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you.
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