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S2 EP8: Holden Ogg Ghost Nutrition

Ecom Gold

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Ghost Is a Content First Brand

Ghost is one of the first content first brands, content first brands. Their logo is worth more than their products,. So it's almost like you've created two businesses. People love both things. If the product was shit, then it wouldn't have worked. I think 90% of businesses don't have that creator led brand. And so for us to say that these guys have built this brand to this point and if they were gone tomorrow, I feel like it would take a hit. It'd have a different feel.

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