2min chapter

FIT(ish) cover image

Protein Snack 'Must Haves' vs Marketing Scams

FIT(ish)

CHAPTER

Evaluating High-Protein Claims in Snacks

This chapter critiques the marketing strategies of high-protein food products, using a hummus brand as a case study. It highlights the minimal protein benefits relative to the increase in price, encouraging listeners to scrutinize protein claims in food marketing.

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