2min chapter

Big Technology Podcast cover image

The Formula for Capturing Your Attention, Price of Fame, & Algorithms as Editors — With Chris Hayes

Big Technology Podcast

CHAPTER

The Shift from Impressions to Conversions in Ad Technology

This chapter explores the evolution of advertising technology, emphasizing the transition from impressions to conversions and the impact of data tracking changes. It highlights the implications for major players like Facebook and Google, while also addressing Amazon's growing influence in the ad space.

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