Speaker 2
I would argue that ad tech has never really been about the impressions and always been about the conversion. So like, is your ad leading to somebody going to buy? Right. And that's why what Apple did to Facebook momentarily was a $10 billion blow. And why we're also seeing... When they cut off the back end. You cannot now check whether somebody went to the website that you directed them to and made the purchase. Right. So that was but they figured that out, although they're less they're performing well, but they're less specific than they used to be. But it's interesting because in your book, you also wrote there's a duopoly, Facebook and Google. Right. And that also seems to be a term that's changing, particularly for the reason that you just mentioned, which is that people want to know whether the ads led to anything. And we're seeing Amazon as the
Speaker 1
third right now. Right. They're now entering in a big way. And I think, again, I don't think the data here is so... In some ways, the thing about ad tech is that it's just a new way of doing the same thing that's always been done. The thing that's really changed the most is the attention. But the selling it has always been done. Now it's done in a more sophisticated way. It's done with more data. You can check that throughput more easily. Although, again, they came up with, you know, use this code was one of the first ways to do that throughput check,
Speaker 2
right? Like button. Like button. That's what it was there for. Yeah, exactly. Speaking of ad tech, we're going to take a quick break and be back right after this.
Speaker 1
Hey, you! I'm Andrew Seaman. Do you want a new job? Or do you want to move forward in your career? Well, you should listen to my weekly show called Get Hired with Andrew Seaman. We talk about it all, and it's waiting for you, yes, you, wherever you get your podcasts. Hi, I'm Jonathan Fields. Tune in to my podcast for conversations about the sweet spot between work, meaning and joy. And also listen to other people's questions about how to get the most out of that thing we call work. Check out SPART wherever you enjoy podcasts.
