Automotive Innovations and Rivalries at CES

This chapter examines the absence of a notable music figure at a key tech launch while exploring BMW's iVision D and its intricate marketing. It critiques the lack of substance in some car showcases at CES, contrasting them with the practical advancements in the automotive sector from tech giants like Google and Apple. The conversation spans the evolving landscape of automotive technology, television advancements, and the interplay between major industry players.