4min chapter

Social Media Marketing Podcast cover image

New Research: How Marketers are Embracing AI

Social Media Marketing Podcast

CHAPTER

The Rise of AI in Marketing: Adoption, Impact, and Future Trends

This chapter delves into the growing use of AI tools in marketing, revealing that a notable percentage of marketers employ them daily and are leveraging AI for content creation. It also explores the popularity of various AI solutions, emphasizing ChatGPT while acknowledging emerging competitors like Google's Gemini.

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