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My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.
Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.
As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.
Adam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.
Topics covered:
- The actual goal of web analytics
- The “there is no spoon” exercise: why do you need a website anyway?
- Looking for problems in an ecommerce funnel and convincing your managers to act
- Best segmentation methods to isolate a problem: score-based, organic vs. paid traffic
- User feedback beyond web analytics
- Testing, personalization and getting ROI out of web analytics
- Salesforce case study: ethics versus data
- Adam’s advice to young marketers: technology and programming languages to learn
- Adam’s recommended resources
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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