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From Microsoft to Qualtrics: Brad Anderson on AI's business and personal impact

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Nostalgia Meets Innovation

This chapter reflects on a memorable initial meeting that sparked a fruitful decade-long relationship centered around technology and business. It discusses the evolution of Qualtrics from a survey-based company to a leading data analytics firm, while also examining the transformative role of AI in enhancing survey experiences. The dialogue also touches on the changing landscape of technology, particularly the adoption of cloud services and its influence on business engagement and satisfaction.

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