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3min chapter
Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina
The Long Game
Termo, Do You Want to Start There?
Termo: Social proof is a way to build trust, to give the persons reasons to believe. The point being you will have a higher conversion rate if your pages support your marketing claims of evidence. Is it a story? A does it check alot of boxes? Conta marketing? Absolutely. It's on the overlap in the ven diagram between copy and content. In one of the few types of content that i would link to from a service page would be study. But the templeit wasn't built for it. The content wasit written for it.
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