Defining leads, opportunities, and ideal client profiles

Oct. 8, 2025

In this episode of the podcast, host Pete Neubig sits down with Jennifer Merritt, COO-Integrator of RentScale, to break down what it really takes to build and train a sales team that closes deals. From compensation models and KPIs to defining your ideal client profile, bridging the gap between sales and operations, and tailoring pitches to different personality types, this conversation is packed with actionable strategies to help property managers turn their sales function into a true growth engine.