How to Build a Brand Around PPC

I didn't have anyone that I was asking like, well, how did you quote your services? You know, How did you build your model? That didn't exist for me until much later. Cause I want to be, I want to win. So it's a combination of all those things. We do profit sharing only and then we split the profits 50/50. And so one thing about us that's different is we actually are looking at profitability and helping brands get more profitable than just top line sales.