The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
00:00
The Importance of Strategic Thinking in Startups
Most founders are not going out there with some sort of like clever strategic master plan. Most founders are very product focused, right? They think this product idea is really great for X, Y, Z reasons. And they just put that product out there and see what happens, right? That's exactly what you should be doing in the very early stages of particularly like a business like an FMCG brand. Then what happens is that you're going to see how the market responds to that product. The feedback will essentially tell you what the thing is you have on your hands, right? And it probably isn't what you thought it was.
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