MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site?
The $100 MBA Show
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Do You Need to Use Google Analytics?
The most common example is people using Google Analytics. It's an analytics tool that's used by Google, but it uses cookies to do its thing. Cookies is also used for tracking affiliate commissions and all kinds of stuff. If you're running Google ads, you're going to need to use something like Google Analytics so that you can be able to track conversions on your ads on Google. That's why when I say SaaS companies or e-commerce business companies, they're selling actual products and need new customers constantly to grow. The same thing goes with digital products like courses and coaching.
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