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The Blockworks Origin Story | Michael & Jason

Empire

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The Importance of a B2B Media Model

The company had two lines of business: events that it hosted and outsourced podcasts. It was right before New York Blockchain Week for folks who will remember what that is. And we were at this nexus or like this Venn diagram of like industries that got impacted by COVID, which was like crypto and conferences. We wanted to do a B2B media model. That was the model that we saw that made sense. Took us about nine months to fully redesign rebrand for we used to be block works group but now called BlockWorks.

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