Send us a text
In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.
Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.
Key Takeaways:
- How to structure a market entry case in pharma and healthcare
- Techniques for modeling net present value and weighted success rates
- How to weigh timing, patent risk, and alternative product pathways
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Connect With Management Consulted
