The New Abnormal cover image

Jon Cohen "Understanding what people think, when you can't trust what they say"

The New Abnormal

00:00

Yen, I'mnot, I Couldn't Handle It. And So, Sir, Gone.

Trevor robinson is the founder of Chello, an organisation that conducts market research. He says he was inspired by his wife to set up a company when they were expecting their first child. But after three years and nothing else in mind, he decided it was time to go back to work. 'I became obsessed quite early on, that theth tha, the intenet, was going to destroy market research,' he said.

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