The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TOP DOWN IN B2B ENTERPRISE SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

In this episode, we talk about how to prospect from the user by or up. If you're selling sales for CRM, do you go top down or bottom up? This is one that you do want to save and listen to often because too many reps are spending their days doing dumb things as fast as they can so that they can document them instead of selling.

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