How Porsche CEO Oliver Blume is driving innovation
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Porsche's Strategy for China's Electric Car Industry
Porsche's product strategy is very flexible. We have in all our segments a offer of combustion engines, hybrids and fully electrification. We have a strong ramp up curve towards electrification with over 80% electric cars already in 2030. And we expect with the upcoming new electric models starting with electric Markov 718, then Kyan and the luxury SUV that we will get to the tipping point where the profit margin of the electric cars at Porsche will be higher than the combustion engine cars.
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