Customer Intelligence - The Five Truths

If we're not getting to the point where we're discovering those unmet pain points, their unmet needs, we're going to have a harder time actually offering meaningful value. So that's customer intelligence. And again, you'll hear a theme here: Know your customers and build relationships with your stakeholders. None of these five truths are groundbreaking in themselves. It's that they're so bedrock to what we do that it's really important for us,. anyone in product management, whether it's day one or year 15 to continue to focus on these.