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Building Global Products vs Products for All by Twitter Head of Product

The Product Podcast

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Can You Build a Cohort Specific Product?

When you're building for a global product, and ifo yor your audience is so diverse, obviously there would be certain top five or six cohorts which are very important. How do you go about valeating that one insigt of a cohort is really applicable to at least, let's say, thirty, forty per cent of generalistic population as well? Pratzi: There are certain use cases that are foundational to be able to interact like wither product over all. So in the india market, it's a critical feature for them to accomplish, whereas in another market it could be a delightel feature.

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