Andy Paul: Sell Without Selling Out
FranklinCovey On Leadership
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The Evolution of Sales
Andy Cevallos: Everyone is in sales, whether they want to admit it or not. He says we've gotten less sophisticated but less competent in many respects about building a fundamental relationship based on trust and credibility at the buyer. The average win rate in B2B sales these days is at 17%, he says; sellers are closing on average less than one opportunity.
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