The Importance of Integrating Ssp's With Publishers

The supply side is the one that Uh publishers can kind of bypass Yes, that is a possibility, but will that do that? Probably not. So in this case, uh, it all boils down to the relationships and What happens is the the ssp's have the relationships with the publishers. And now if you have say an integration with say just 3 dsp's Then you only have to trigger the code for these three sSP's Just call those three ssp's They will handle all the auctions. They will give you the best price and they will fill that ad spot so as a publisher, I don't need to worry about it, right? Yeah, it makes sense. Okay