S03E06 - Paystack (with Design Lead, Tomi Odusanya)
Inside Marketing Design
00:00
Is Your Team Responsible for Owning the Brand?
Is your team responsible for owning the brand and its visual expression, at least? I would say yes, especially in the early days. This is because a lot of the work we've done on the team has allowed us to track the brand,. So as an example, we are more likely to work on a new vertical than building a different product. Because of that, yes, we have a lot of influence on the brand direction.
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