5min chapter

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Inside B2B: How B2B brands can succeed in ecommerce

Marketing Week

CHAPTER

The Role of the Salesperson in a New Environment?

Marking has a lot more responsibility right at the front end of a sale. And really it's about how you free your sales team up to do the best work that they can do. I passionately believe that salls are marketing at one function. We all have common and shared objectives, or at least we should have. If you don't, then you will have this cultural challenge and these breakdowns and silosan. But i am very confident that actually the relationship has improved even more over that time.

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