Today’s guest is Peter Ramsey. He runs Built for Mars, a UX consultancy and content library he started almost by accident after the company he founded during university was acquired in 2018. I was drawn both to his story and the undeniable quality of his content.
Peter is a rare type — an obsessively detailed researcher but not pedantic about it. He’s just as talented at spinning that research into fun, useful, and easy-to-digest narratives.
In this episode:
00:00 Who is Peter Ramsey and what is Built for Mars
05:30 The MrBeast of UX
09:47 Using every bank in the UK
13:19 Who are Built for Mars readers?
16:30 How Peter monetizes the newsletter
19:30 Is the website fantastic, or does it suck?
25:20 Why start a newsletter?
27:43 The stats
30:23 Peter’s most viral posts
31:40 Why Peter hates social media
33:38 The gamification of education sites/apps
38:11 The different types of written content
40:46 Growing an online business
47:00 The future of Built for Mars
Intro music produced by J. & Doug Organ.
