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Crypto’s Liquidity Engine, OTC Desks and CEXs | Jonah Van Bourg & Genia Mikhalchenko

Empire

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Managing Liquidity on a Centralized Exchange

Genia: The most delicate and oftentimes the most challenging part with, you know, managing liquidity on a centralized exchange is having an equal balance of participants. Genia: Most market participants get bucketed into one of two categories. Retail traders that don't give a shit about what they're paying in terms of fees or at leastththe basic retail traders that don’t have long rlasts. And so really understandingte how to reach both of those, ah, how to speak to them.

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