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#136: Kevin Parry – How he goes viral on EVERY platform

Creator Science

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Crafting Compelling Campaigns

This chapter explores the intricate process of creating a campaign over three to four weeks, detailing the importance of planning, storyboarding, and production techniques. The speakers discuss personal branding strategies, the balance of client and creative demands, and the challenges of working from a home studio. Insights into the evolution of video content sharing and the necessity of adapting to various platforms while maintaining creativity are also examined.

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