You Should Sell This, You Should Eat This?

I work a lot of the time as an industrial designer. I also have a company called the instead company, which our tagline is eat this. It started off as something, as a hobby, and it people started accosting me at dinner parties like, o, you should sell this. And so that's becoming more front and centre. What i'm doing now is, is a direct product of what i've done previously. You ought to do something different, something new and something that you could ephically fail.