Episode 58: Digital First Mindset with Sam's Club's Diana Marshall
Kantar Retail Sound Bites
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Data-driven Promotional Strategies and AI Integration
This chapter delves into companies utilizing data for promotional planning, spotlighting meta's AI assistant, meta AI, built on the Llama 3 language model, to cater to a global audience across meta platforms. It also touches on meta's open-source approach and the impact of generative AI assistants and chatbots in user experiences, transitioning to Amazon's automation in vendor management and the influence of algorithms in brand interactions.
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