The concern, to my knowledge, is not that the search engine is so goodr something. The concern is in the monopoly power of one entity and the amount of information they have about each person that uses them. So like, you know, maybe nest figures out that i had a fire cause the smoke alarm went off, and i need to buy the new pens. It's weaving information about one particular person and what's happen in their life. And that information can be used and hopefully, as gogl's motto is, don't be evil with that information. A lot of people think they have been already.

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