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How Will India Become A 10 Trillion Dollar Economy? Matrix Founder Avnish Bajaj - FO91 | Raj Shamani

Raj Shamani's Figuring Out

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The Differences Between Consumer Brands and Brands

The co-c's and the Pepsi's are very well respected brands because they want to own the country. So if you look at move, some of these brands that he's created, I think it would have hit a set of customers here, make a change. The second thing which they're really good at is building an emotion. Red Bull is not an energy drink, they're adventure. And all their marketing around the country will always be like buy this adventure.

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