Watch the YouTube version of this episode HERE

Are you looking to become more serious about content creation? In this episode of the Maximum Lawyer Podcast, Jim and Tyson discuss their experience at the Vid Summit, a prominent YouTube conference. 

YouTube as a platform has changed over the years, with preferred content changing as time has gone on. The best videos are ones that use storytelling and structured approaches to convey a message. Jim and Tyson point to creators like Dude Perfect as examples of people who have succeeded in the space and have made an impact.

Jim and Tyson provide some strategies on creating better content on the platform. There needs to be a mix of content you want to create and the need for an audience to consume that content. If one of these is lacking, your channel will not thrive. It is important to look at what has been successful and recreate it as time goes on. Create content to engage people so they want to come back and watch.

Listen in to learn more on how to create content on YouTube!

05:21 YouTube vs. Netflix 

08:24 Content Consumption Patterns 

12:03 Evolution of YouTube Content 

18:17 Video Monetization

22:28 YouTube Shorts Importance 

Tune in to today’s episode and checkout the full show notes here.