The Massage: Presented by The McLuhan Institute cover image

Eric McLuhan & Nikita Petrov (full conversation)

The Massage: Presented by The McLuhan Institute

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The Horse Is Not a Tool Any More

Horse becomes an aesthetic object. That is interesting o consider television. The moment it took over the movie, movies suddenly blossomed into a new kind of life. Instead of being something that was regarded as just low class, trash, low culture, suddenly movies became high culture. Ah, the holywood star system was taken apart within a decade. Because on television people don't act. They behave. We don't have tb actors. So the horse in aas kind of a peculiar thing. He can get on at e festival. Or there are ther dri ways that the horse is still used. But this is, it's nota the actual tool any more.

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