How Do You Think About the Fat Tail Distribution?

The idea of the fat tail is basically unexpected events are more expected than most people think. People tend to focus too much on sort of like the middle people I had give the example of how Taylor Swift prices concert tickets. Perry Marshall has a great book called 80 20 sales and marketing which says that 1% of your customer base will be responsible for 50% of their revenue. If you're car salesman or freelance business owner, try to look back over last five years at what were some activities that lead to high impact results.