The system of consumerism has been set up over a long time to kind of dispel that. But as we become more reliant on these tech companies and e-commerce platforms, they also want to further kind of abstract the whole relationship that happens there. The less the end consumer thinks about where anything they're buying came from, the better it is for the people selling things. It's just like it arrives on your doorstep or whatever and you press the button on your app and that's it,.

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