Visual imagery, and making it more representative is the on-ramp for many brands into inclusive marketing. And while in recent years, a broader range of stock photography and videos has come available showcasing more diverse faces, body types, and families – simply changing up your imagery to include more diverse people isn't automatic in terms of making them feel like they belong.
So to help you know how to ensure the stock photography you use is inclusive, I chatted with Deyra Jaye Fontaine, an inclusive marketing strategist and certified diversity, equity, and inclusion practitioner who has done a lot of work in the area of inclusive stock photography, and has even created a handy guide on it.
We cover lots of important topics in this discussion, so you definitely don't want to miss it.
Key Points:
- The power visual imagery has on shaping perceptions
- Why marketers play a role in influencing society with the visual imagery they produce
- How inclusive stock photography is different from traditional stock photography
- Common negative stereotypes that are perpetuated with stock photography used in marketing campaigns
- The biggest mistake brands make with trying to diversify their visual imagery
- Best practices for choosing inclusive stock photography
- How to avoid tokenism in your visual imagery
Here's a free guide on resources for sourcing inclusive stock photography
Get the episode transcript here
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More on how to make your visuals more inclusive in my program Inclusive Brand Academy. Get more details at www.inclusivebrandacademy.com.
