2min chapter

Switched on Pop cover image

The L.A. guitar shop that reinvented indie folk

Switched on Pop

CHAPTER

How Many Guitars Have You Inadvertently Sold?

Ruben has sold them to folks like St. Vincent, Jeff Tweedy of Wilco and even Taylor Swift. "I get excited when other people get excited to play it," Ruben says about his rubber bridge guitars. Blake Mills keeps putting them into people's hands at Sound City where he is now set up making records.

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