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17min chapter
Saving Barnes and Noble | The Emperor of Little Italy | 1
Business Movers
Barnes & Noble: From Shelves to Screens
This chapter explores the evolution of Barnes & Noble under Leonard's leadership, emphasizing its bold marketing strategies and rapid expansion during a transformative period in retail. It contrasts the traditional brick-and-mortar approach with the rise of online commerce, setting the stage for competition with emerging rivals like Amazon.
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