The last few years, we've been on our heels, and maybe even before the last two years, what I mean by that is just working to pull ourselves up. Even before that, we shut down our social media. We had shut off a lot of our media creation. And when you think about at that time, as a long time affiliate owner, other affiliate owners, what value or what is CrossFit doing for me? If we're shutting off our mega mouthpiece, our mega areas to communicate with the world, then what are you doing?