#321: How to Create Clients for Life With Their Story
Business of Story
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The Marketing Hour Glass and the Seven Steps
Anisei: I've said for years that the greatest source of lee generation is a happy customer. And so i've developed something i call the marketing hour glass, which clearly borrows from the funnel shape but then turns it up, upside down again and expands it after somebody becomes a customer. So our seven stages are no like trust, try by, repeat and refer. An evangelist is a great tool to get eve body on the same page," says anisei.
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