Vertical Retailing

I'd say before Apple cut the legs off of many of the dot-com retailers taking away their ability to target markets. It really raised the cost per acquisition per customer. And so I'm seeing now probably 40% e-commerce, about 50% that is in retail and 10% wholesale. But the wholesale is done only for branding purposes. So you don't make much margin there, but you're getting your product in probably key stores around the world that normally you wouldn't be able to get into.

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