Decoder with Nilay Patel cover image

Everyone knows what YouTube is. Few know how it really works.

Decoder with Nilay Patel

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The Evolution of YouTube's Algorithm

This chapter explores the transformation of YouTube's algorithm from prioritizing clickbait to emphasizing watch time, affecting content creation and viewer engagement. It examines the challenges and changes in the platform's content landscape, including the emergence of YouTube Shorts and issues surrounding creator representation. Furthermore, the chapter discusses the complexities of YouTube's relationship with Google, competition from TikTok, and the impact of monetization strategies on content diversity.

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