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How To Make $700 Million Selling Sparkling Water?
Marketing Against The Grain
B2B - Comedic Writing in B2C?
Wendy's was one of the brands that didn't direct a consumer, which is huge for these kinds of brands. They traditionally have low margins if they go through a distributor and you can have a much more sustainable business if you can go direct to consumer. Would you ever see a world where B2B brings in the same sort of comedic point of views that you see in B2C? I think it's a great question. Comedic is probably the wrong way to think about it, right? Like if we're thinking about things in terms of a spectrum, I think entertaining would probably be my spectrum.
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