Jared Fliesler (ex VP at Square, ex COO at Scribd)
Execs
Recruiting Marketing Leaders - Brand Versus Performance?
Marketing is about creative development around who you are, how you are. Performance marketing tends to be around driving specific outcomes in the near turm,. tractable, specific outcomes. How much experience do they have with each and what is their default? How oriented are they around performance marking metrics? And does that line up with you? Do they associate getting a deal done with being successful? Or can they sit in an environment where it's like, we're trying to build partnerships?"
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