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I worry that somewhere in there is a basic confusion about the difference between marginal and average CAC. I think open stores have really compelling opportunity for both brands trying to sell as it's the fastest valuation I ever got on a business. Tell people like sort of what the opportunities are at open store. Where do you want to tell this audience to engage with what you guys are doing? Sell them your business. Do you want people to work for you? What do you want? Yeah.
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