The Mindset of Unyielding Efficiency

You're making good money but working yourself to death, or worse... you’re a "Poorly Paid Thought Leader" with followers but an empty bank account. Sound familiar?

JJ Virgin and I have worked together for over a decade, and we've both been through the entrepreneurial meat grinder and lived to tell about it.

When I had stage three color-rectal cancer, and went through 33 radiation treatments, I wrote a book, created a course, and the day after my 34th treatment, I spoke at Tony Robbins' Business Mastery. I was 130 pounds, fresh off opiates, and went to get a spray tan so I didn’t look like an alien on stage. 

At the same time, JJ’s son was hit by a car and in a coma, right in the middle of launching her Virgin Diet empire. She was battling for her business, but most importantly, her son’s life. 

Talk about crisis management!

Here are three golden nuggets from our chat that could save you years of pain:

1. STOP CREATING NEW STUFF: JJ nailed it - entrepreneurs love to create, but hate to sell. When something doesn't work, they create something new instead of fixing what they have. The secret? Create ONE thing, test it with your warm audience, and tweak until it works. If you can't sell it to friends, you won't sell it to strangers.

2. DON'T SCALE TOO SOON: JJ shared how she got burned when The Virgin Diet exploded. She had $500K in shakes ready to ship but no customer service system in place. The result? 300+ angry customer emails on day one while she's sitting next to her son with a coma in the hospital. Scale only after you've got your systems dialed in.

3. BUILD WHAT YOU LOVE (AND DELEGATE THE REST): You CAN build a business doing what you love and very little of what you hate. Why? Because somewhere out there, someone LOVES doing the stuff you hate. Dan Sullivan calls it “The Who. Not How.” Your job is to focus on your genius zone. (And that’s why I run the Superpower Accelerator.)

Want to dive deeper into building multiple streams of income the right way? JJ's put together a comprehensive guide that walks you through exactly how to identify and build your next best income stream. Grab it at CapabilityAmplifier.com/MSIGuide

Key Takeaways

• [0:00-1:00] All business owners get stuck. Me. JJ. You. We either grind away in practice without knowing how to scale, or achieve fleeting fame without a solid backend to sustain our business.
• [3:00-5:00] JJ Virgin shares her story and emphasizes her lifelong passions for health and marketing, and how those passions led her to a successful career path. Passion can set the stage for your success
• [5:00-7:30] There are various stages of growth, and almost every entrepreneur will encounter feeling like a “successfully stuck practitioner," or "the poorly paid thought leader," This is where you realize the importance of selling transformations rather than just products.
• [11:00-16:30] JJ Introduces her "Health Business Ascension Model," a three-step process encompassing create, optimize, and scale. 
• [21:30-23:30]. Real-life experiences can help you build trust and authenticity, enabling you to navigate challenges effectively. Don’t back away from them. Lean into them and learn. 
• [31:30-32:15] Identify your passions. Clarity and self-awareness are integral to building a business that aligns with your passions and desired lifestyle.
• [33:30-37:30] JJ Virgin highlights what makes her so efficient: her respect for time, and her meticulous approach to planning and organization. What can you do to FREE up your time? Make more money, and live a little? 
• [39:00-47:15] I am on the carnivore diet. JJ and discuss the benefits and drawbacks, and alternative approaches to protein intake that may be useful to you. Also, don’t underestimate the value of  resistance training for muscle building. It’s important! 

Additional Resources

• Get JJ’s free guide here: CapabilityAmplifier.com/MSIGuide
• Learn how to reinvent yourself with me here. 
• Get Your FREE digital and/or audio version of my bestselling book, “Your Next Act!”