Do you think nudges that have a moral dimension to them can be efective? For example, can nudges that remind people of their moral responsibilities to act pro socially with regard to environmental behavior help increase those behaviors? You know, i am going to give the usual answer. It depends my my seni so people will respond differently to messages depend ing on their proclivities. This sort of thing is very much like advertising. And selling vaccines and masks is the government's job. We all have a fiduciary duty to anybody who listens to us, and that could be our children.
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.
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